Life is funny. One day you're cock of the walk, the next day you're a feather duster.

There are myriad genres of film that have ebbed and flowed in popularity over the decades of cinema. There was a day when the private detective flick was all the rage, but nowadays you'd be hard-pressed to find a guy in a trench coat doing a voiceover about a lady with legs that went on forever.

Movie folks have hopped from obsession to obsession. Trends start with one or two really good entries into a particular genre, and then get run into the ground by copycat producers and unimaginative moguls with dollar signs in their eyes. Or even people who don't qualify as moguls.

Example: 1999's The Matrix, followed by people experiencing disturbing virtual reality in Existenz and The Thirteenth Floor. Or the whole Harry Potter series followed by other "young boy comes to do magic" in The Seeker and Spiderwick Chronicles.

You may say that similar stories have been told on film for ages, but can you honestly tell me that, during the pitch meetings for those follow-ups, the original film wasn't mentioned in very "Let's do what they did" manner? 

Nowadays, the entire industry has a different obsession.

Zombies? Yeah, we got plenty of that.

Romantic comedies have been abounding since way before anyone actually heard the term "meet-cute."

No, I am talking about something that has come into (and out of) fashion more times than creepy 40-year-old guys have thought that way about Miley Cyrus. Bela Legosi, Christopher Lee, Tom Cruise … what do they have in common? They all played vampires. Yay. Big whoop.

In case you haven't noticed, there are quite a few new vampire enterprises popping up. Sure, True Blood will get you some nice sexy sexy, but the vampire flicks are oozing out of the woodwork. Vampire's assistants, vampire high school, and vampire's custodian. It's all coming soon to a theater, TV, bookstore, or vending machine near you.

Who was attracted to these guys? Women, basically. One does have to admit that there's a sanguine sensuality to these phlebotophiles.

But some of the latest sparkly types appeal much more to girls that are the age at which their vocal cords can scream at pitches far too uncomfortable. The metrosexual pretty boys have turned what was once a scary thing-that-went-bump-in-the-night into something that you wouldn't be surprised to see on a poster in your 12-year-old daughter's room.

And right now in our society, werewolves are $(&#ing cool. Or at least they always have been.

However, they are about to be commandeered by the Twilight empire. Maybe it won't hit as hard, but what was once the stuff of nightmares, all feral rage and bloodlust, will likely become the next cover of Seventeen magazine.

The new public makeover of the werewolf will be painful to watch. Just as vampires are now, you'll see your friendly neighborhood werewolf poisoning the cover of all the popular magazines.

This is what society has come to: relegating the demons of our unconsious, of our histories, to our young ladies' movies, books, and lockers. Fah! Fah, I say.

We need to reclaim the werewolf. It is too late for the vampire. What we need is a nice campaign about this. Maybe Purina or Wolf brand chili would be interested in helping raise public awareness of how dangerous wolves are and that our ex-girlfriends shouldn't have crushes on them.

By the way, if Ewan McGregor were hopping through the forest, picking up field mice and bopping them on the head, he'd be Little Bunny Foo Fooin' McGregor.

I like being me.