By Holden Wright
With oil prices
topping $130 a barrel, airlines charging a per-bag fee, and home foreclosures
becoming more and more the norm rather than the exception, I personally try to
escape this depressing reality with a visit to the local theater to see the
newest drivel that Hollywood cares to throw at us. But it wasn’t until I had to
pay for the movie and popcorn yesterday that I realized that the biggest scam
artist isn’t big oil, but the big screen.
During the
Great Depression, over half of all Americans went to see a movie each week.
This was a time when one quarter of all men in America were unemployed. Soup
kitchens were keeping kids and adults fed, droves of people were migrating West
to do the jobs that no one else wanted (I guess the Mexicans realized that they
were better off in Mexico and probably had better border restrictions to keep
us Americans out…), and in the Midwest, tornados were carrying little girls to
the land of Oz (the land, not the prison). And yet, the theaters filled every
day and night to the crowds hungering to be entertained.
Now we
fast-forward sixty-plus years, to a time when rotary phones have given way to
iPhones, wax records to iPhones, and television to…iPhones. Gone with the Wind had an average ticket
price of $0.05 in 1939, while Iron Manhad a ticket price of $8.50. That is an increase of only 17,000 percent. In
comparison, a barrel of oil was about $15 a barrel at the time Gone with the Wind came out, and now,
peaking around $150 at some point this year, it reflects an increase of only 1,000
percent.
I know that
some may think that this is price-gouging, but I see it as a punishment fee for
the same cookie-cutter drivel that they produce every year. (Hint to Hollywood:
If you can only make another remake of an old film, then just stop and put your
head down on the desk until you can think of something original.)
But once you
are in the theater, the gouging only starts to cut deeper. That one-penny bag
of popcorn from the Gone with the Windera has now escalated to about $5 a bag, an increase of 500-fold, and I’m not
even going to talk about the soda. I think that the drink I got yesterday was
more expensive than the gas I put in my car.
But I think the
solution to my movie-viewing dilemma can be fixed by Congress holding hearing
after hearing and demanding these soulless executives lower their prices, show
more nudity in their films, or just make movies that don’t suck two hours of my
life away. Boycotts can be effective, but we would need roving bands of people
with bats, knocking us over the noggin to simulate the effects of watching some
of the crap that we are boycotting.
But this could
backfire if the boycott goes too long. If it lasted years, Brad Pitt and
Angelina Jolie wouldn’t be able to afford their new New Orleans house for all
their kids. Or even worse, with the flow of “Big Movie” money coming to a
standstill, we could have a lack of scandals and weddings of the rich and
famous on the covers of the rags that my girlfriend likes to look at when we go
to the grocery store.
With movies
gouging me, “Big Oil” just doesn’t look that big anymore.
Click here to discuss this article on our Message Board. This article was originally posted on
June 06, 2008